The online or social media marketing mantra almost always includes the word “engage”. Engage your readers! Engage your followers! Engagement is a simple concept but one that is much more difficult to pull off than it sounds. Readers and followers are constantly distracted by the next story in the feed, the next tweet in the stream, or the next image or video that catches their eyes. This leaves us wondering just how we can stand out in the crowded web stream. We are constantly looking for that “hook” that will draw others to our post. Some focus on crafting the perfect title, and that’s certainly a great beginning. But in a sea of creative titles, even your imaginatively wonderful title can be lost in the waves.
The next tactic most people focus on is the use of rich media, including catchy images and interesting videos. Even these, however, are fighting against the ever-increasing tide of photos, animated gifs, memes, and videos that assault us from every social network and blog post we visit.
How, then, can we make users notice us? The key is in finding NEW WAYS to engage readers. Of course, at some point, if a new methodology …Continue Reading →
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