Shocking Stats Reveal Social Network Failure!

Lately, people have been quick to shout that Google Plus has mostly inactive users, and I’m here to say, “yeah, so?”. One of these shocking pronouncements came about in August 2011, when Bimeanalytics put out an infographic that swept the tech news and had everyone shouting that 83% of Google Plus users are inactive, or on the flip side, only 17% are active. Bimeanalytics later withdrew... read more

Finding Lessons In Others’ Successes and Failures

Preface: Before The Lessons Begin Not long ago, I received an email from an employee of a social media marketing agency (Ivy Worldwide) that had just published a book, titled, “Social Media Judo“. I’d been contacted to see if I might be interested in reviewing the book or in speaking to one of the authors. I agreed to review the book, and received it in the mail a couple of weeks ago. It... read more

Marketing with Facebook Pages – Link Roundup

If you’re a solo entrepreneur, ebusiness owner, or have any kind of small business – online or offline – you should be utilizing Facebook in your marketing efforts. You don’t have to be a huge enterprise such as the New York Times to take advantage of this marketing avenue. Your page may not reach the same number of fans that the NYT fan page reaches, but those you do reach can... read more

FriendShuffle: StumbleUpon for Facebook and Twitter

This is a guest post by Lior Levin. Where most Web apps today are trying to be either the Twitter or the Facebook of their separate niche, Friendshuffle is out to be the StumbleUpon for Twitter and Facebook. The idea is fairly simple. When you visit Friendshuffle, you connect it with your Twitter and/or your Facebook account and Friendshuffle, with a UI very similar to StumbleUpon, lets you... read more

Social Media Marketing – A Book Review

You know all those social media gurus you see everywhere? Round them all up and ask them to raise their hands if they’ve had a major publisher publish their 300+ page book on social media. I’d bet 99.99% of them don’t have a 2 page book published. Liana Evans does, though, and it’s a social media marketing book I’ve just finished reading, so I’m going to share my... read more

Conference: The Integration of Social Media and Email Marketing

Want to go to a social media conference in San Francisco in September 2010? I’ve been given a discount code to the Social Email Marketing event that I can pass along to all of you. This conference promises to be special because it melds an old online marketing technique – email – with the growing popularity of social media marketing. Imagine the power of that combination! If you decide to... read more

Discovering New Bloggers and Blog Resources: Part 2 of 3

Thanks to the FamousBloggers ComLuv Contest, I’ve been introduced to several bloggers and resources that weren’t already on my radar because they are generous sponsors of the contest. Discovering these new bloggers and resources is like finding money in a parking lot – it’s just a neat little surprise. So today, I’m focusing on introducing you to the ones that I was... read more

Has Our Attention Span and Ability To Be Noticed Been Obliterated By Extreme Social Streams?

In The Old Days of Social Media In the beginning…when blogging and social networks such as Twitter and Facebook first became a part of our lives, it felt like this: And Then We Caught The Need For Speed I think it’s obvious to everyone that it’s getting harder and harder to keep up with everything these days. We are able to see it all streaming past us, and we recognize that much of it... read more

eBusiness Tips: Clear, Shareable Marketing Messages

I’ve been working with a client recently who has been experimenting with making his site more easily shareable amongst the various social networks. But instead of just throwing some social network widgets around, he’s taking the time to really think the entire process through. He’s considering what he wants shared (the message) and how to make it supremely easy to share. The process... read more

Can My Site Really Get More Traffic Because I Tweet?

The following is a guest post by Beth Hrusch. With roughly 18 million registered users in the U.S. alone and a growth rate of about 3% each year, Twitter is arguably the fastest growing social media site in existence. In fact, about 19% of all adult Internet users are now on Twitter, up from 11% just a year ago. Twitter use represents an undeniable trend in small business advertising. A 2009 survey by... read more